Digital Net Guru

Google celebrates 21st birthday with a Doodle

Google is legal! Well, to buy a beer anyway. When the legality of some of its other activities is a point of conflict among certain state and federal entities, the web giant is celebrating its 21st birthday on Friday with a retro Doodle.

The Doodle displays you what a typical Desktop Computer looked like 21 years ago when- Stanford Ph.D. scholar and Google co-founders Sergey Brin and Larry Page published a paper called- The Anatomy of a Large-Scale Hypertextual Web Search Engine. The two layouts Google a prototype- "large scale search engine" that had a database of "at least 24 million pages."

"We choose our system name, Google, because it is a common spelling of googol, or 10100, and fits well with our goal of building very large-scale search engines," the pair wrote in the paper's introduction.
In the 21 years since- Brin and Page outlined their concept for a search engine, -the company has grown up dramatically. Google's search engine now indexes hundreds of billions of webpages, but the company has gone from humble beginnings as a search engine to the most dominant force in advertising. Now Google has a parent company, -Alphabet with tentacles that reach almost everywhere from self-driving cars, bikes to its Android mobile software to the extension of life.

But do not look too closely at Google's birth certificate. The company has celebrated its birthday on Sept. 27 since 2006 -but the previous year, it celebrated its birthday on 26t Sept and in 2004 & 2003, the date was 7th Sept and 8th Sept, respectively. Google isn't even sure why this is, -especially since it was incorporated on 4th Sept 1998.
Regardless, Happy 21st Birthday to a company that- for better or worse, helped usher in the information age.

Arun Jaitley, Former Finance Minister, and BJP Veteran Passes Away

A run Jaitley, the former finance minister and a stalwart of the Bharatiya Janata Party, passed away on Saturday at AIIMS hospital in New Delhi. He was 66.

AIIMS hospital also issued a statement on Arun Jaitley's death. As per the statement, "It is with profound grief that we inform about the sad demise of Shri Arun Jaitley, Hon'ble Member of Parliament and former Finance Minister Government of India at 12:07 pm on August 24, 2019. Arun Jaitley was admitted in AIIMS, New Delhi on 09/08/2019 and was treated by a multidisciplinary team of senior Doctors."

Delhi: Former Union Minister and Senior BJP leader Arun Jaitley passes away at AIIMS. pic.twitter.com/pmr4xiyqYV

— ANI (@ANI) August 24, 2019

Arun Jaitley was unwell for a large part of the last two years. In 2018, Arun Jaitley underwent a kidney transplant surgery, following which he was put under isolation. Four years earlier, in 2014, Arun Jaitley underwent a bariatric surgery to address the excess weight he had gained due to diabetes.

During the Narendra Modi government's first term in office, Arun Jaitley was seen as the prime minister's 'go-to' man. Jaitley was the one to take on the responsibilities of temporarily handling ministries other than his primary portfolio of finance.

As finance minister, Arun Jaitley presented all of the Narendra Modi government 1.0's budgets. However, due to his ill health, he was unable to present the 2019 Interim Budget, which was instead presented by his colleague Piyush Goyal.

After the Bharatiya Janata Party's victory in the 2014 Lok Sabha election, Arun Jaitley wrote to Prime Minister Narendra Modi requesting that he not be given any responsibilities in the new government as he wanted to focus on his health.

A lawyer by profession, Arun Jaitley was among the leaders who were jailed by the Indira Gandhi government during the Emergency. He was a student leader at the time.

After being released from jail, Arun Jaitley joined active politics as a member of the Jan Sangh and rose through the ranks of the organization, which later became the BJP.

A lawyer by profession, Arun Jaitley also served on the Atal Bihari Vajpayee cabinet. Between 2009 and 2014, when the BJP sat in the Opposition benches, Arun Jaitley served as the Leader of the Opposition in the Rajya Sabha.

Arun Jaitley is survived by his wife and two children.

FaceApp shows what you look like when you are old

FaceApp Old filter- An application which lets users see what they will look like when old, has gone viral with users posting pictures on social media platforms like Twitter, Instagram.
If your Instagram Stories or Twitter feed is filled with people looking older than their current age, you can thank the FaceApp for this.
Is FaceApp Safe to Use? Russian Startup Responds to Concerns as 'Old-Age Filter' Goes Viral
Critics have raised questions about the app's access to users' data, with one calling the terms of service agreement a "DOOZY"
FaceApp, a popular app first introduced in 2017, has gone viral again, with countless users distorting their faces with its artificial intelligence technology.

Russian startup Wireless Lab’s creation has experienced resurfaced popularity thanks to the new FaceApp Challenge, which finds celebrities and fans sharing their digitally aged faces with their followers on social media. Everyone from the Jonas Brothers, Drake, the Queer Eye cast and Joanna Gaines have posted the shocking transformations.
But FaceApp’s second coming is also bringing up many questions about user security, with some experts warning about the dangers of allowing the app to have access to your data.

A major concern many have brought up: the content-usage rights users sign away to the developers when they agree to the app’s terms and conditions.

Digitas strategist James Whatley shared the fine print on Twitter, calling the terms of service agreement a “DOOZY.”

FaceApp's terms of service page is a DOOZY.

HT @DeeJ_BNG https://t.co/ngi4moO8YL pic.twitter.com/4MBSCYdfg9
— James Whatley (@Whatleydude) July 17, 2019

Privacy expert David Vaile, the chair of Australian Privacy Foundation, told the Australian Broadcasting Corporation that “they ask for way more rights than they need” and “it is impossible to tell” what is done with the uploaded content.

However, in a statement to PEOPLE, Yaroslav Goncharov, founder of the app, says that the company does not “sell or share any user data with any third parties.”

“We mostly store an uploaded picture in the cloud. The main cause for that is performance and traffic, we want to make sure that the user does not upload the picture repeatedly for every edit operation,” he says. “Maximum photos are deleted from our servers within 48 hours from the upload date.”

In addition to this, FaceApp does not have access to data that could identify a person, because all of its features are available without having to log in, and 99% of users don’t log in to the app, Goncharov says.

He also addresses the questions that users have about the app’s access to their photo library, after one user wrote on Twitter that the app immediately uploads user-selected photos from a user's phone to its database without asking the user for permission. (The tweet has since been deleted.)

Avengers but with the FaceApp aging filter pic.twitter.com/XYSNtyrcN4
— IGN (@IGN) July 16, 2019

“FaceApp performs most of the photo processing in the cloud. We only upload a picture selected by an app user for editing,” Goncharov said in the statement, claiming that the app would only have access to photos selected by the user. “We never transfer any other photos from the phone to the cloud.”

The data users upload to the app is reportedly not transferred to a server in Russia, though the app’s core team is located there. A security researcher confirmed to Forbes that the server was actually located in the U.S. and Australia.
If still wary, Goncharov says users can request to have all of their data removed from the app’s servers at any time.

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Why Digital Marketing is Crucial?

As the Internet becomes more entwined with everything we do, the importance of digital marketing is becoming more crystal clear. Now the Question arises Why to invest in Digital marketing? Each company nowadays have different specific goals in mind, but almost all are trying to reach more and more consumers on various platform and try to convince them to purchase. To do this in a more effective way, you have to take advantage of all the most valuable marketing resources and technologies available in the modern world, and the internet tops that list.

Let’s have a look at why digital marketing is the best investment for your business.

1. Reaches People Where They Spend Their Most Time & Money
In 2018, the average Internet user has a minimum of 7 social media accounts. That increase from 3 in just 5 years. 97% of US adults under the age of 65 are on social media at least once a month. The majority are on it each day. Social media is strongly considered as a means of customer care.

As per the current state, 22% of the world population is on Facebook. 62% of people in the US are there on Facebook. 76% of Facebook users and 51% of Instagram users are active on it every day.

2. Affordability

Digital marketing is always considered less expensive than another marketing approach. Specific prices vary based on what you are doing but ad spend tends to be lower than other forms of marketing.

3. Mobile Access
You may not know this but almost 77 % of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities every day. Digital marketing lets you reach them while they are doing this. With various ways like remarketing ads, email and text marketing, and social media — you can be in front of your audience while they use many different apps on their mobile phones every day.

4. Flexibility
Digital marketing can be created in many ways like banner ads, email marketing, content marketing, and social media posts. With digital marketing, you also have the flexibility of analyzing and stopping poorly performing campaigns in real time.

5. Expansion
Nowadays many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people by displaying your product to them and thus expand the reach of your company.

6. Multimedia
Customers tend to engage more with marketing forms like content marketing that includes Blogs, photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing campaign than any other available option of publicity — and it is very important nowadays.

7. Interactivity
Digital marketing lets you communicate directly with your existing and prospect customers who see your content, notably through social media posts. This lets that customer feels that you care about what they think and say, which lead them to feel respected and associated in the community you’re building.

8. Tracking
Apart from communicating with customers, digital marketing also lets you track their activities. You can monitor which ads and different types of content they have seen in a while before they make any purchase. This will let you know which marketing methods are most effective, that allows you to refine and improve your marketing strategy.

9. Authority

Digital marketing makes it very easy to comment on different issues and controversies that relate to your product, your company or your industry. In this way, you can establish yourself as an authority on such related topics, leading readers to trust you if you are able to solve certain misunderstanding, which brings back people for more information and eventually led to a purchase.

10. Influencer Engagement
Many of the influential figures promote themselves through different social media platforms. Digital marketing also allows you to engage and communicate with these influencers and gain their attention. If you play your cards right, you can get them to endorse your products or services, which leads their followers to become your customers and spread brand awareness across several social media platforms.

11. Print Enhancement
Digital marketing also lets you expand on your print marketing efforts. By writing online content in the form of blogs that explain claims you make in your print ads, you can also go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

12. Integrates Marketing with Mobile Technology
According to research, mobile transactions are increasing at the lightning fast speed of 35% year over year, which keeps on increasing as each day passes this also saw importance of integrating your marketing strategy with Mobile technology.

13. Best ROI
Social media marketing’s ROI can be indirect at times. But a study found that companies using social media outsell 78% of businesses who don’t use social media marketing. Moreover, social media marketing is 7X more likely to become a paying customer.

Conclusion:
It’s now clear that Businesses in the modern economy need a digital marketing strategy to compete. Online is where your customers are. You get the importance of digital marketing. But it doesn’t make easy to implement digital marketing strategies that get you the higher ROI you’re looking for. You need the best Digital Marketing Agency to execute your digital marketing services in a more efficient way. Contact us to find out how we can help you employ digital marketing to grow your business.

Hire Dedicated Digital Marketing team or Reach us at business.tanmaymisra@gmail.com to know more.

Apple is shutting down iTunes-

Anyone with an Apple device has used iTunes to search for a music video, song, or a TV show. Now the iTunes time will draw to a close.

The iTunes platform was an essential part of Apple’s global growth in the early 2000s. Bloomberg reports the tech giant will announce the iTunes shutdown at a developer conference that begins Monday.

This development has been rumored for years, as subscription-based streaming services, including the company’s own Apple Music, have overtaken music downloads. According to the RIAA’s 2018 year-end report, streaming amounted to 75% of the U.S. music industry’s revenue. .

It is been over 18 years since iTunes was introduced at the 2001 Macworld Expo, offering a solution to an industry struggling with piracy. Since then, it has grown into a media behemoth, becoming a one-stop shop for users to consume media that includes music, movies, and TV.

But Apple is planning to divide these various types of media by replacing iTunes with three new apps: TV, Music, and Podcasts. The company has already decentralized media on both iPads and iPhones, which offer the trio of apps. Now, it’s a matter of migrating Macs and MacBooks.

The Music app will reportedly keep some of iTunes key features, along with song purchases and phone syncing. While the discontinuation of the landmark program feels like the end of time, it also presents Apple with the opportunity to improve upon iTunes functionalities.

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How AI is Revolutionizing Digital Marketing

What is Artificial Intelligence?

Artificial intelligence has a variety of definitions, but the best general understanding of AI machines capable of mimicking cognitive functions like learning and problem-solving. Learning and problem-solving help the AI improve the chances of achieving its programmed goal — whatever that might be. AI can be incredibly simple — even a thermostat is a type of intelligence agency (the basis of AI in computer science), but it is the ability to change itself is what makes Artificial intelligence for online marketing truly powerful.

AI is a broad category, and both machine learning and deep learning fall within its purview. Machine learning(MI) is already in broad use and enables machines to learn and adapt, and improve itself based on its experiences.

Artificial Intelligence is already a major part of our daily lives, used by everyday brands like Google, Netflix, Amazon, Snapdeal, Uber, Apple, and many more. Now, Artificial Intelligence technology is driving some of the most exciting changes in the world of Online Marketing.

How to Implement Artificial Intelligence Digital Marketing for Your Business
Using AI Digital Marketing strategies can transform the way you engage with your customer. It can help you drive relevant traffic, acquire new customers, increase sales, and retain your existing customers.

Here’s how you can use AI technology to process your customer's needs, wants, and preferences into personalized customer experiences.

Chatbots

Chatbots are the biggest example of the use of Artificial Intelligence technology. They act as a virtual assistant for customers whether you ask Alexa to play your favorite song or Siri to set an alarm. There are several AI chatbot programs that can help you engage with your consumers in a better way. You can add useful chatbots to your websites, emails, apps, and text messages.

You can use chatbot programs to reach out to your customers and respond to their queries. They have the efficiency to answer the most common queries that your customers might have, And they can engage in human-like conversations that improve customer experience.

For example, coffee giant, Starbucks, is making efficient use of Artificial Intelligence Digital Marketing strategy to supplement human employees. When you want your favorite coffee with minimal human interaction, the Starbucks Barista bot for Facebook Messenger has you covered. It orders you coffee, just the way you like it.

The bot even understands complex orders. You can't only order a simple “latte” but also place complex orders with special requests. The bot easily allows you to order coffee like a “double tall mocha non-fat extra hot no whip.”

Personalized Product Recommendations
Many retail companies and e-commerce brands use AI technology to track their customer's preferences, habits, and buying behavior. These insights help them make suggestions on products and services that their consumers may be interested in. Knowing your customer's buying habits can help you craft a more effective marketing strategy. You can promote products that your customers may actually want to purchase. AI digital marketing and data analysis strategies are far quicker and more accurate than any human capability. It empowers you to personalize the user experience for your audience, engage them, and increase e-commerce sales.

E-commerce giant, Amazon, uses AI-powered recommendation engines to effectively provide personalized suggestions. These recommendations play an important role in scaling up sales and contributing to their revenue growth.

Amazon’s recommendation algorithms consider their user's buying history, items in their cart, items they’ve liked, and what other users bought or viewed.

Conclusion
Artificial Intelligence has been around for a long time, but now it is taking off. Online Marketers are going to have to work hard to keep up, or better yet, stay on top of this technology. The rewards of that effort, however, in addition to enhanced customer engagement, sales, brand recognition, customer loyalty, and overall ROI, mean this technology will help online marketers provide the customer with products and solutions to fit their specific needs. In the Age of the Customer, investing in CX is always an excellent decision, and if there is any marketing technique that supports the consumer experience, it is artificial intelligence.

Meet the world's 11 richest billionaires in 2019

Who is the richest person in the world?
Many people have a pretty good idea, even if they’re not an organizer, or interested in the subject at all for that matter. This is a list of the richest people in the world based on real-time assessment of wealth and assets by Forbes.
The majority of the billionaires are self-made self-starters who built business empires in tech, finance, fashion, social media, and sports.
Let’s find out in this article, where we list the top 11 richest people in the world as of 2019. These are the game-changers, and the people who have helped transform and re-shape the world.

11. Mukesh Ambani

Country: India
Industry: Energy
Net Worth(USD): $54.5 billion
Age: 61
Main Source of wealth: Reliance Industries

Born April 19, 1957, Mukesh Dhirubhai Ambani is an Indian businessman, currently, chairman and he is the largest shareholder of Reliance Industries Limited. After his father died(2002) Mukesh Ambani took over as chairman of Reliance Industries. He now controls about 41% of the company, which owns the world's largest oil refining complex. Ambani has been the richest person in Asia for a while now, and this year, he made it onto the list of the richest worldwide! As of 2019, Mukesh Ambani’s net worth is $54.5 billion.

10. Larry Page

Country: United States
Industry: Technology
Net Worth(USD): $55.3 billion
Age: 45
Main Source of wealth: Google

Born March 26, 1973, Lawrence Edward Page is an American computer scientist. Larry co-founded Google with Sergey Brin in 1998. He is now the CEO of Alphabet, Google’s success has made Larry Page one of the richest people in the world.

9. Michael Bloomberg

Country: United States
Industry: Financial Services/Media
Net Worth(USD): $59.4 billion
Age: 76
Main Source of wealth: Bloomberg

Born February 14, 1942, Michael Rubens Bloomberg is an American businessman, author, and politician. He is the founder and CEO of Bloomberg L.P, the financial data, and media company. Michael Bloomberg has added another $6 billion dollars to his net worth in the past 7 months, which has caused him to regain his previous position of 9th on this list. His net worth is now estimated at $59.4 billion.

8. Carlos Slim

Country: Mexico
Industry: Diversified
Net Worth(USD): $63.2 billion
Age: 78
Main Source of wealth: America Movil

Born January 28, 1940, Carlos Slim Helu is a Mexican businessman, engineer, investor and philanthropist. He is the owner of a conglomerate ‘Grupo Carso’. The conglomerate’s portfolio consists of brands in many industries, such as health care, media, energy, real estate, and retail, he also controls America Movil, the largest operator of mobile phones in Latin America.

7. Larry Ellison

Country: United States
Industry: Technology
Net Worth(USD): $65.4 billion
Age: 74
Main Source of wealth: Oracle

Born August 17, 1944, Lawrence Joseph Ellison is an American businessman and philanthropist who is a co-founder and the executive chairman of Oracle Corporation. Oracle has become an incredibly successful technical company, now being 40 years old and employing over 139,000 people. Larry Ellison is Seventh on this list of the richest people in the world, with a net worth of $65.4 billion.

6.Mark Zuckerberg

Country: United States
Industry: Technology
Net Worth(USD): $65.4 billion
Age: 34

Main Source of wealth: Facebook

Born May 14, 1984, Mark Elliot Zuckerberg is an American technology entrepreneur, he is the founder, chairman, and chief executive officer of Facebook. Facebook has become the most popular social media company in the world. And it all started in Mark’s dorm room at Harvard University on February 4, 2004. Mark Zuckerberg is now the 6th richest man in the world, with an estimated net worth of $65.4 billion.

5.Amancio Ortega

Country: Spain
Industry: Retail
Net Worth(USD): $67.5 billion
Age: 82
Main Source of wealth: Zara

Born March 28, 1936, Amancio Ortega Gaona Spanish entrepreneur and founder of the Inditex fashion group. Inditex owns Zara, Massimo Dutti, Oysho, and others. Zara is one of the most popular clothing chains worldwide, Amancio Ortega recently moved back up to the fifth richest man in the world, after other players on the list, have dropped down slightly.

4.Warren Buffett

Country: United States
Industry: Diversified
Net Worth(USD): $84.5 billion
Age: 88
Main Source of wealth: Berkshire Hathaway
Born August 30, 1930, Warren Edward Buffett is an American entrepreneur, an investor who serves as the chairman and CEO of Berkshire Hathaway. He is considered one of the most successful investors in the world and has a net worth of US$84.5 billion as of March 20, 2019, making him the fourth-wealthiest person in the world.

3.Bernard Arnault

Country: France
Industry: Diversified
Net Worth(USD): $89.1 billion
Age: 69
Main Source of wealth: LVMH
Born March 5, 1949, Bernard Jean Étienne Arnault is a French business magnate and an investor. He is the chairman and CEO of Louis Vitton Moet Hennessey(LVMH), the world's largest luxury-goods company. Bernard Arnault is the richest person in Europe he’s placed at 3rd on the list of the 11 richest people on earth in 2019.

2.Bill Gates

Country: United States
Industry: Technology
Net Worth(USD): $99.7 billion
Age: 63
Main Source of wealth: Microsoft
Born October 28, 1955, Bill Gates is the founder of Microsoft and was the second richest man in the world. Gates founded Microsoft in 1975 with his friend Paul Allen and has since become the largest PC software company worldwide.

1. Jeff Bezos

Country: United States
Industry: Technology
Net Worth(USD): $151.0 billion
Age: 55
Main Source of wealth: Amazon.com
Jeffrey Preston Bezos was born on January 12, 1964, in Albuquerque, New Mexico, and grown up in Houston, Texas. He completed graduation from Princeton University in 1986 with degrees in electrical engineering and computer science. He founded Amazon in the garage of his Seattle home in 1994. The online marketplace went public three years later and has since grown to sell everything from fashion to tech to food, fashion to sports accessories and Amazon's own consumer-electronics products.

Summary

Finally, Here’s a quick recap of the top 11 richest people in the world in 2019:

Jeff Bezos
Bill Gates
Bernard Arnault
Warren Buffett
Amancio Ortega
Mark Zuckerberg
Larry Ellison
Carlos Slim
Michael Bloomberg
Larry Page
Mukesh Ambani

If you liked this post view Forbes World's 10 Youngest Self-Made Billionaires In 2019
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Google celebrates 21st birthday with a Doodle-Digital Net Guru

Arun Jaitley passes away at 66-Former Finance Minister and BJP Veteran

Viral FaceApp: Is FaceApp Safe to Use?

Why Your Business Needs To Invest In Digital Marketing

Apple announces plans to shut down the iconic platform iTunes|Digital Net Guru

How AI is Change the Future of Digital Marketing|Digital Net Guru

Richest people in the world|Forbes Billionaires 2019

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