Apple is shutting down iTunes-
Anyone with an Apple device has used iTunes to search for a music video, song, or a TV show. Now the iTunes time will draw to a close.
The iTunes platform was an essential part of Apple’s global growth in the early 2000s. Bloomberg reports the tech giant will announce the iTunes shutdown at a developer conference that begins Monday.
This development has been rumored for years, as subscription-based streaming services, including the company’s own Apple Music, have overtaken music downloads. According to the RIAA’s 2018 year-end report, streaming amounted to 75% of the U.S. music industry’s revenue. .
It is been over 18 years since iTunes was introduced at the 2001 Macworld Expo, offering a solution to an industry struggling with piracy. Since then, it has grown into a media behemoth, becoming a one-stop shop for users to consume media that includes music, movies, and TV.
But Apple is planning to divide these various types of media by replacing iTunes with three new apps: TV, Music, and Podcasts. The company has already decentralized media on both iPads and iPhones, which offer the trio of apps. Now, it’s a matter of migrating Macs and MacBooks.
The Music app will reportedly keep some of iTunes key features, along with song purchases and phone syncing. While the discontinuation of the landmark program feels like the end of time, it also presents Apple with the opportunity to improve upon iTunes functionalities.
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