Digital Net Guru

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Digital Net Guru

Digital Net Guru is a full-service digital marketing agency located in Kolkata. Since inception, we’ve become one of the best providers of Digital Marketing and SEO services in India. We’ve built a team of marketing professionals in a number of digitally focused areas such as SEO, PPC, Social and more.

  • Sodepur,Kolkata,India.
  • +91 8240432887, +91 8981271400
  • business.tanmaymisra@gmail.com
  • https://digitalnetguru.blogspot.com/
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Our Professional Skills

Digital Net Guru delivers the results you require from a digital marketing firm. We work closely with clients to bring up partnerships where marketing needs are clearly communicated and met. As one of the leading SEO companies in India, our advanced reporting and quality-control protocols focus on both external and internal continuing education for staff.

Digital Marketing 90%
SEO Consultant 70%
LOGO Designer 95%
Freelancer 60%

Digital Marketing

Our digital marketing services are created upon a foundation of intent-understanding how clients decide—across all paid, owned and earned media touchpoints. Through fully integrated, dynamic and personalized experiences, we’re turning client intent into conversions.

Social Media Marketing

Our all Social Media Marketers keep up with the latest changes from outlets such as Facebook to keep their social media campaigns successful.

Logo Design

Design is the method of optical connection and trouble-solving with the use of typography, photography, and illustration. We assist you to create your own logo design.

SEO Consultant

Also known as Search Engine Optimization, Digital Net Guru has been an industry leader for SEO services. We know we are only as good as our next satisfied client.

Freelancer

Freelancer is a worldwide crowdgenerating marketplace website, which delivers potential employers to post jobs that freelancers can then bid to complete.

Media Planning and Optimization

Media Planning must start with people insights—where, when and how to engage. We crunch models to know the incrementality of all channels, including digital’s influence on offline.

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  • Digital Marketing for the pharma Industry | Digital Net Guru

    Digital Marketing for Pharma INDUSTRY: Why Your Brand Can’t Afford to Neglect It

    Digital Marketing will be the next frontier for pharma companies as many of them are scaling up their customer businesses and introducing an array of customer brands. Traditionally, marketing innovation in the pharma industry has been stunted by heavy regulatory restrictions. Historically, pharmaceutical companies have had little to no interaction with their end-users-patients-since they depended completely on their health care providers for medical knowledge and advice. With the online medium democratizing information in every sector, however, there is a huge opportunity for the pharma industry to develop patient-centric strategies and transform their fundamental business models. In fact, as patients become more digitally savvy, the lines between pharmaceutical companies and patients will most likely become increasingly blurred. Digital Marketing for pharmaceutical and healthcare will undoubtedly become the key differentiator for brands charting out a futuristic growth strategy.

    There are five factors that make digital marketing for pharma companies essential.

    Patients are better informed

    Patients are not just passive recipients of prescriptions anymore. They are playing a more active role in their healthcare, researching various drugs, and exercising their right to make the final decision about their health. This easy accessibility of information has both a negative and a positive side to it. On the one hand, it means patients are more educated about their health than ever before. This empowers them to make more informed decisions about their health and fully understand side-effects that various drugs can have on their body. On the flip side, however, all information isn’t necessarily accurate information. To counter this, digital pharmaceutical strategies can help brands develop authority by providing patients with accurate, reliable information. By building a strong presence online and answering queries that patients might have, pharmaceutical brands can also develop a closer connection with their audience.

    Shift from ‘patients’ to ‘consumers’

    As a direct consequence of accessibility to information, end-users for pharma brands might soon be perceived as ‘consumers’ rather than ‘patients’. Marketing solely to health care professionals will not be viable in the long run as these might not be the actual consumers in the future. Armed with greater awareness, patients are in better condition to request or reject specific brands. The consumerization of healthcare means that pharma companies will need to take a larger step towards consistently engaging users throughout their journey, ‘in good times and in bad’. Developing a rigid and trustworthy brand image through digital pharma techniques has never been more important.

    Transparency is forcing greater accountability

    One patient’s experience with a drug no longer operates in a vacuum. The ability to track key physiological responses, progress, and efficacy of medication (made possible through wearables and the interconnected Internet of Things network) has given individuals greater visibility into their healthcare. If they have a negative experience, they are very likely to share their journey publicly over social media and cause large-scale damage to a pharma company’s brand image. Unlike in the past, companies cannot control how much information about their product is available and how it is distributed. In these conditions, digital marketing for pharma brands can effectively communicate the USPs of their drugs and develop a bond with consumers to win their trust.

    New competitors are closing in

    The pharmaceutical industry is unlikely to preserve the oligarchic market it enjoys today. With the proliferation of technology making user’s vital information more accessible, patient healthcare information is no longer in the sole control of healthcare providers. This has led to the emergence of new competitors in the pharma space -particularly from the tech industry. These online pharmaceutical companies are moving beyond just drugs, providing patients with high-tech solutions that offer them greater visibility and control of their healthcare. Some of these include wearable activity trackers, ‘chips’, AI, VR, and other potential disruptors in the space. If traditional pharma companies do not realign their strategy, they might not be able to compete with recent entrants to win the new age ‘consumer/patient’.

    A wealth of data is available

    With the large volume of data available today, pharma companies cannot afford to neglect it. Brands can get a unique insight into their consumer's concerns, behavioral habits, and more. This data, which was previously unavailable, can help pharma brands build a more comprehensive digital strategy to engage with their end-users.


    Top strategies in digital marketing for pharma

    Since pharmaceutical brands have operated largely in the offline space, venturing into the digital medium can seem daunting. However, with these key digital marketing for pharma strategies, companies can soon start building a strong digital-first presence and engage with customers to drive greater business results.

    Visual Content

    Grabbing the attention of the user starts with a good visual like a creative photo, gif, or an explanation video. Then they can be engaged with the valuable content offered by the company’s social accounts. Finally, the user can decide whether they need that product or not. The user can differ from a patient to a healthcare professional looking to better help his patients.

    Delivering Value

    Even though the pharmaceutical industry itself is of a high value for humans, some forget to show off their values and rather focus on making a splash by using fancy visuals and ignoring other important aspects, like putting the consumer first.

    In order to make the most out of a digital marketing campaign. Content should be relevant as well as educational and entertaining if possible. It also should put the customer in the center of attention.

    Influencers

    The influencer market has evolved in almost every field in our lives. What is so special about this form of social media marketing is made by people who have an expert level of knowledge or social influence in their fields.

    Influencers might be a good tool to promote products that help with better health and lifestyle.

    Researches and studies have shown that people are more likely to purchase a product if promoted by an influencer than the one promoted by celebrities or direct ads by the company. The reason behind this is that influencers are better trusted since they’re experts in certain niches.

    Mobile App Development

    One of the most useful digital marketing services is mobile apps development to deliver value to their users.

    Digital Marketing for pharmaceutical has the potential to completely change the face of the industry. Getting a head start and adopting a strong digital marketing strategy will give pharma companies the edge they need to stand out from the competition.

  • The Ultimate Simple Methods to measure Content Marketing ROI-Digital Net Guru

    How to Measure Content Marketing ROI
    There is an easy, four-step content marketing formula to weigh the cost of your content against the revenue you earn from it. Here is how you work it out:
    Step 1. Calculate how much you spent to create the content
    Even if you create your content in-house, there is still a cost attached, because you’re paying the content creator’s salary or work done by other departments.
    And, do not forget to include any external content assets you had to pay for, like images, audio, or video other outsourced work.
    Step 2: Figure out what it cost you to format the content
    Again, don’t forget those in-house costs. Include any paid promotions, like social advertising and PPC advertising, as well as promotion through other media channels.
    You’ll also need to include the cost of any special tools or software required for either content creation or content distribution.
    Once you add up all of the expenses from Step 1 and Step 2, you’ll know the true cost of producing your content.
    Step 3: Work out the rupees amount for what you got in return
    If your content is working well, it’ll generate leads that turn into sales.
    Sometimes, there is a clear link between content and revenue- like when people read a piece of content and then click on your call to action to buy something.
    Other times, that procedure takes longer and the relationship between content and sales isn’t as direct. We will look at some of those less obvious content marketing metrics later in this guide.
    But if you add up all the sales that resulted from content, you will know how much you earned, which is your return.
    Step 4: Calculate your content marketing ROI
    To calculate content marketing ROI, we like the easy content marketing ROI formula from Convince and Convert- Return minus investment, divided by investment, expressed as a percentage.
    Here is an example of how that works:
    If you spend $500 on creating a small content and get leads worth $2000, then your ROI is 300%.
    (Return) $2000 – (Investment) $500 = $1500
    $1500 / $500 = 3
    3 x 100% = 300% (ROI)
    So, how do you know if it is worth it? Here is a pretty good rule to follow: if you spend less on producing content than you earn in sales, then it is worth it.
    Now that you understand how to work out content marketing ROI, we’re going to look at some of the key metrics that help you understand and report on content marketing ROI even better.
    We already covered that content marketing success isn’t always about money; we will also look at some less tangible metrics below.
    Before we get started, you will need to have Google Analytics set up on your website. If you are using WordPress, you will definitely want to check out one of these awesome Google Analytics plugins for WordPress.
    To know more about social media marketing strategy follow the link: www.digitalnetguru.com

  • Ballie Is a Rolling Robot From Samsung which runs smart home

    Samsung’s first personal robot is a rolling ball that understands you called Ballie
    Samsung in the recent CES meet has announced that it is set to launch its all-new rolling robot named Ballie(pronounced Ball-E). The firm stated that Ballie will help the users to understand the support they need and it can run a smart home for anyone, anytime. The rolling robot is also designed in such a way that it acts as fitness assistance and it also has a "mobile interface" which improves the way of life as per one's need using an in-built AI technology. Samsung also says Ballie's held to "stringent data protection and privacy standards."
    The demo video played at the CES meet showed how Ballie can help you to turn on the TV, it is also called as a robot vacuum which notices spills and it will also be able to call people for help if it sees someone has fallen and can't move or get up. It also has various functions such as cleaning, teaching, security, surveillance, and daily chores.
    The design of this robot looks like a tennis ball. But the robot has advanced AI technology that can be deployed anytime, anywhere. The robot also has an in-built sensor which can adjust itself to any critical condition and can help its users to access the system in any condition. Samsung didn't say when you might expect to buy your own Ballie or how much it'll cost.
    To know more such interesting topics visit our website: www.digitalnetguru.blogspot.com
  • Top 5 Effective Ways to Generate more Leads for your Business

    What are smart ways for lead generation for a digital marketing company

    The demanding situations of lead generation are augmenting. Marketing is an area ruled by individuals who plan in advance, anticipate modifications, and jump into new traits earlier than the competition does, so we suggest you comply with 5 lead generations for a digital marketing company.

    Advertising- Extra mainly, Facebook Lead advertisements and Google Adwords. Whereas the previous is an amazing device to accumulate many leads, the latter is rather powerful to convey tons of site visitors your internet site and devour your content or see yours gives. In aggregate with the imparting of proper value to the client, they may be a killer method to generate the best leads.

    Content Marketing- Just to the nation how crucial it’s far, research with the aid of call for Metric indicates that doing content marketing expenses less than conventional advertising and marketing and it generates about three instances as many leads. It includes continuously sharing valuable content material along with your audience before even asking them to enroll in your listing or purchase your services and products, and the motive why it’s so impactful is because it permits you to educate your audience about what you do, what you provide and how it could add price to their lifestyles.

    Website traffic- One of the first-class manner to capitalize on what you already have and generate leads is to optimize your website visitors. Although a maximum of your website site visitors isn’t yet prepared to buy from you or maybe simply to subscribe to your list, you ought to take advantage of your website visitors. To acquire this, you can use slide-In scroll containers, cut up to take a look at, protection seals and many different strategies.

    Indirect Marketing- Indirect advertising is a greater subtle shape of advertising and marketing. It consists of various activities such as answering questions about social networks or participating in community threads (eg. Medium or Quora) with the very last purpose of contributing with treasured insights around a definite subject matter to draw site visitors and new results in your enterprise. Exactly what I’m doing here with this answer.

    Lead Magnets- It is unfastened assets that you create with a tremendously small effort and you supply away if you want to generate new leads. The main goal of a lead magnet is to give away some type of price for your new leads so one can start courting with them via your email advertising and marketing. It really works. For a listing of the good quality lead magnets, you may use it.

    For more information about lead Generation for a Digital marketing company, contact Digital Net Guru
  • Google celebrates 21st birthday with a Doodle-Digital Net Guru

    Google celebrates 21st birthday with a Doodle
    Google is legal! Well, to buy a beer anyway. When the legality of some of its other activities is a point of conflict among certain state and federal entities, the web giant is celebrating its 21st birthday on Friday with a retro Doodle.

    The Doodle displays you what a typical Desktop Computer looked like 21 years ago when- Stanford Ph.D. scholar and Google co-founders Sergey Brin and Larry Page published a paper called- The Anatomy of a Large-Scale Hypertextual Web Search Engine. The two layouts Google a prototype- "large scale search engine" that had a database of "at least 24 million pages."

    "We choose our system name, Google, because it is a common spelling of googol, or 10100, and fits well with our goal of building very large-scale search engines," the pair wrote in the paper's introduction.
    In the 21 years since- Brin and Page outlined their concept for a search engine, -the company has grown up dramatically. Google's search engine now indexes hundreds of billions of webpages, but the company has gone from humble beginnings as a search engine to the most dominant force in advertising. Now Google has a parent company, -Alphabet with tentacles that reach almost everywhere from self-driving cars, bikes to its Android mobile software to the extension of life.

    But do not look too closely at Google's birth certificate. The company has celebrated its birthday on Sept. 27 since 2006 -but the previous year, it celebrated its birthday on 26t Sept and in 2004 & 2003, the date was 7th Sept and 8th Sept, respectively. Google isn't even sure why this is, -especially since it was incorporated on 4th Sept 1998.
    Regardless, Happy 21st Birthday to a company that- for better or worse, helped usher in the information age.
  • Arun Jaitley passes away at 66-Former Finance Minister and BJP Veteran


    Arun Jaitley, Former Finance Minister, and BJP Veteran Passes Away
    A run Jaitley, the former finance minister and a stalwart of the Bharatiya Janata Party, passed away on Saturday at AIIMS hospital in New Delhi. He was 66.

    AIIMS hospital also issued a statement on Arun Jaitley's death. As per the statement, "It is with profound grief that we inform about the sad demise of Shri Arun Jaitley, Hon'ble Member of Parliament and former Finance Minister Government of India at 12:07 pm on August 24, 2019. Arun Jaitley was admitted in AIIMS, New Delhi on 09/08/2019 and was treated by a multidisciplinary team of senior Doctors."

    Arun Jaitley was unwell for a large part of the last two years. In 2018, Arun Jaitley underwent a kidney transplant surgery, following which he was put under isolation. Four years earlier, in 2014, Arun Jaitley underwent a bariatric surgery to address the excess weight he had gained due to diabetes.

    During the Narendra Modi government's first term in office, Arun Jaitley was seen as the prime minister's 'go-to' man. Jaitley was the one to take on the responsibilities of temporarily handling ministries other than his primary portfolio of finance.

    As finance minister, Arun Jaitley presented all of the Narendra Modi government 1.0's budgets. However, due to his ill health, he was unable to present the 2019 Interim Budget, which was instead presented by his colleague Piyush Goyal.

    After the Bharatiya Janata Party's victory in the 2014 Lok Sabha election, Arun Jaitley wrote to Prime Minister Narendra Modi requesting that he not be given any responsibilities in the new government as he wanted to focus on his health.

    A lawyer by profession, Arun Jaitley was among the leaders who were jailed by the Indira Gandhi government during the Emergency. He was a student leader at the time.

    After being released from jail, Arun Jaitley joined active politics as a member of the Jan Sangh and rose through the ranks of the organization, which later became the BJP.

    A lawyer by profession, Arun Jaitley also served on the Atal Bihari Vajpayee cabinet. Between 2009 and 2014, when the BJP sat in the Opposition benches, Arun Jaitley served as the Leader of the Opposition in the Rajya Sabha.

    Arun Jaitley is survived by his wife and two children.
  • Viral FaceApp: Is FaceApp Safe to Use?

    FaceApp shows what you look like when you are old

    FaceApp Old filter- An application which lets users see what they will look like when old, has gone viral with users posting pictures on social media platforms like Twitter, Instagram.
    If your Instagram Stories or Twitter feed is filled with people looking older than their current age, you can thank the FaceApp for this.
    Is FaceApp Safe to Use? Russian Startup Responds to Concerns as 'Old-Age Filter' Goes Viral
    Critics have raised questions about the app's access to users' data, with one calling the terms of service agreement a "DOOZY"
    FaceApp, a popular app first introduced in 2017, has gone viral again, with countless users distorting their faces with its artificial intelligence technology.
    Russian startup Wireless Lab’s creation has experienced resurfaced popularity thanks to the new FaceApp Challenge, which finds celebrities and fans sharing their digitally aged faces with their followers on social media. Everyone from the Jonas Brothers, Drake, the Queer Eye cast and Joanna Gaines have posted the shocking transformations.
    But FaceApp’s second coming is also bringing up many questions about user security, with some experts warning about the dangers of allowing the app to have access to your data.

    A major concern many have brought up: the content-usage rights users sign away to the developers when they agree to the app’s terms and conditions.
    Digitas strategist James Whatley shared the fine print on Twitter, calling the terms of service agreement a “DOOZY.”
    Privacy expert David Vaile, the chair of Australian Privacy Foundation, told the Australian Broadcasting Corporation that “they ask for way more rights than they need” and “it is impossible to tell” what is done with the uploaded content.
    However, in a statement to PEOPLE, Yaroslav Goncharov, founder of the app, says that the company does not “sell or share any user data with any third parties.”

    “We mostly store an uploaded picture in the cloud. The main cause for that is performance and traffic, we want to make sure that the user does not upload the picture repeatedly for every edit operation,” he says. “Maximum photos are deleted from our servers within 48 hours from the upload date.”

    In addition to this, FaceApp does not have access to data that could identify a person, because all of its features are available without having to log in, and 99% of users don’t log in to the app, Goncharov says.

    He also addresses the questions that users have about the app’s access to their photo library, after one user wrote on Twitter that the app immediately uploads user-selected photos from a user's phone to its database without asking the user for permission. (The tweet has since been deleted.)

    “FaceApp performs most of the photo processing in the cloud. We only upload a picture selected by an app user for editing,” Goncharov said in the statement, claiming that the app would only have access to photos selected by the user. “We never transfer any other photos from the phone to the cloud.”

    The data users upload to the app is reportedly not transferred to a server in Russia, though the app’s core team is located there. A security researcher confirmed to Forbes that the server was actually located in the U.S. and Australia.
    If still wary, Goncharov says users can request to have all of their data removed from the app’s servers at any time.
    To know more such interesting topics visit our website: www.digitalnetguru.blogspot.com
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    Digital Net Guru is a full-service digital marketing agency located in Kolkata.We work as a Freelancer for for different Companies on the Skills of Digital Marketing like- SEO,SMM,PPC,VIDEO MARKETING and Many More. For More Details You can Mail me-business.tanmaymisra@gmail.com Or Contact me - 8981271400 .
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