Viral FaceApp: Is FaceApp Safe to Use?

FaceApp shows what you look like when you are old

FaceApp Old filter- An application which lets users see what they will look like when old, has gone viral with users posting pictures on social media platforms like Twitter, Instagram.
If your Instagram Stories or Twitter feed is filled with people looking older than their current age, you can thank the FaceApp for this.
Is FaceApp Safe to Use? Russian Startup Responds to Concerns as 'Old-Age Filter' Goes Viral
Critics have raised questions about the app's access to users' data, with one calling the terms of service agreement a "DOOZY"
FaceApp, a popular app first introduced in 2017, has gone viral again, with countless users distorting their faces with its artificial intelligence technology.

Russian startup Wireless Lab’s creation has experienced resurfaced popularity thanks to the new FaceApp Challenge, which finds celebrities and fans sharing their digitally aged faces with their followers on social media. Everyone from the Jonas Brothers, Drake, the Queer Eye cast and Joanna Gaines have posted the shocking transformations.
But FaceApp’s second coming is also bringing up many questions about user security, with some experts warning about the dangers of allowing the app to have access to your data.

A major concern many have brought up: the content-usage rights users sign away to the developers when they agree to the app’s terms and conditions.

Digitas strategist James Whatley shared the fine print on Twitter, calling the terms of service agreement a “DOOZY.”

FaceApp's terms of service page is a DOOZY.

HT @DeeJ_BNG https://t.co/ngi4moO8YL pic.twitter.com/4MBSCYdfg9
— James Whatley (@Whatleydude) July 17, 2019

Privacy expert David Vaile, the chair of Australian Privacy Foundation, told the Australian Broadcasting Corporation that “they ask for way more rights than they need” and “it is impossible to tell” what is done with the uploaded content.

However, in a statement to PEOPLE, Yaroslav Goncharov, founder of the app, says that the company does not “sell or share any user data with any third parties.”

“We mostly store an uploaded picture in the cloud. The main cause for that is performance and traffic, we want to make sure that the user does not upload the picture repeatedly for every edit operation,” he says. “Maximum photos are deleted from our servers within 48 hours from the upload date.”

In addition to this, FaceApp does not have access to data that could identify a person, because all of its features are available without having to log in, and 99% of users don’t log in to the app, Goncharov says.

He also addresses the questions that users have about the app’s access to their photo library, after one user wrote on Twitter that the app immediately uploads user-selected photos from a user's phone to its database without asking the user for permission. (The tweet has since been deleted.)

Avengers but with the FaceApp aging filter pic.twitter.com/XYSNtyrcN4
— IGN (@IGN) July 16, 2019

“FaceApp performs most of the photo processing in the cloud. We only upload a picture selected by an app user for editing,” Goncharov said in the statement, claiming that the app would only have access to photos selected by the user. “We never transfer any other photos from the phone to the cloud.”

The data users upload to the app is reportedly not transferred to a server in Russia, though the app’s core team is located there. A security researcher confirmed to Forbes that the server was actually located in the U.S. and Australia.
If still wary, Goncharov says users can request to have all of their data removed from the app’s servers at any time.

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Why Your Business Needs To Invest In Digital Marketing

Why Digital Marketing is Crucial?

As the Internet becomes more entwined with everything we do, the importance of digital marketing is becoming more crystal clear. Now the Question arises Why to invest in Digital marketing? Each company nowadays have different specific goals in mind, but almost all are trying to reach more and more consumers on various platform and try to convince them to purchase. To do this in a more effective way, you have to take advantage of all the most valuable marketing resources and technologies available in the modern world, and the internet tops that list.

Let’s have a look at why digital marketing is the best investment for your business.

1. Reaches People Where They Spend Their Most Time & Money
In 2018, the average Internet user has a minimum of 7 social media accounts. That increase from 3 in just 5 years. 97% of US adults under the age of 65 are on social media at least once a month. The majority are on it each day. Social media is strongly considered as a means of customer care.

As per the current state, 22% of the world population is on Facebook. 62% of people in the US are there on Facebook. 76% of Facebook users and 51% of Instagram users are active on it every day.

2. Affordability

Digital marketing is always considered less expensive than another marketing approach. Specific prices vary based on what you are doing but ad spend tends to be lower than other forms of marketing.

3. Mobile Access
You may not know this but almost 77 % of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities every day. Digital marketing lets you reach them while they are doing this. With various ways like remarketing ads, email and text marketing, and social media — you can be in front of your audience while they use many different apps on their mobile phones every day.

4. Flexibility
Digital marketing can be created in many ways like banner ads, email marketing, content marketing, and social media posts. With digital marketing, you also have the flexibility of analyzing and stopping poorly performing campaigns in real time.

5. Expansion
Nowadays many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people by displaying your product to them and thus expand the reach of your company.

6. Multimedia
Customers tend to engage more with marketing forms like content marketing that includes Blogs, photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing campaign than any other available option of publicity — and it is very important nowadays.

7. Interactivity
Digital marketing lets you communicate directly with your existing and prospect customers who see your content, notably through social media posts. This lets that customer feels that you care about what they think and say, which lead them to feel respected and associated in the community you’re building.

8. Tracking
Apart from communicating with customers, digital marketing also lets you track their activities. You can monitor which ads and different types of content they have seen in a while before they make any purchase. This will let you know which marketing methods are most effective, that allows you to refine and improve your marketing strategy.

9. Authority

Digital marketing makes it very easy to comment on different issues and controversies that relate to your product, your company or your industry. In this way, you can establish yourself as an authority on such related topics, leading readers to trust you if you are able to solve certain misunderstanding, which brings back people for more information and eventually led to a purchase.

10. Influencer Engagement
Many of the influential figures promote themselves through different social media platforms. Digital marketing also allows you to engage and communicate with these influencers and gain their attention. If you play your cards right, you can get them to endorse your products or services, which leads their followers to become your customers and spread brand awareness across several social media platforms.

11. Print Enhancement
Digital marketing also lets you expand on your print marketing efforts. By writing online content in the form of blogs that explain claims you make in your print ads, you can also go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

12. Integrates Marketing with Mobile Technology
According to research, mobile transactions are increasing at the lightning fast speed of 35% year over year, which keeps on increasing as each day passes this also saw importance of integrating your marketing strategy with Mobile technology.

13. Best ROI
Social media marketing’s ROI can be indirect at times. But a study found that companies using social media outsell 78% of businesses who don’t use social media marketing. Moreover, social media marketing is 7X more likely to become a paying customer.

Conclusion:
It’s now clear that Businesses in the modern economy need a digital marketing strategy to compete. Online is where your customers are. You get the importance of digital marketing. But it doesn’t make easy to implement digital marketing strategies that get you the higher ROI you’re looking for. You need the best Digital Marketing Agency to execute your digital marketing services in a more efficient way. Contact us to find out how we can help you employ digital marketing to grow your business.

Hire Dedicated Digital Marketing team or Reach us at business.tanmaymisra@gmail.com to know more.

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