Digital Net Guru

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Digital Net Guru

Digital Net Guru is a full-service digital marketing agency located in Kolkata. Since inception, we’ve become one of the best providers of Digital Marketing and SEO services in India. We’ve built a team of marketing professionals in a number of digitally focused areas such as SEO, PPC, Social and more.

  • Sodepur,Kolkata,India.
  • +91 8240432887, +91 8981271400
  • info@digitalnetguru.com
  • https://digitalnetguru.com/
Me

Our Professional Skills

Digital Net Guru delivers the results you require from a digital marketing firm. We work closely with clients to bring up partnerships where marketing needs are clearly communicated and met. As one of the leading SEO companies in India, our advanced reporting and quality-control protocols focus on both external and internal continuing education for staff.

Digital Marketing 90%
SEO Consultant 70%
LOGO Designer 95%
Freelancer 60%

Digital Marketing

Our digital marketing services are created upon a foundation of intent-understanding how clients decide—across all paid, owned and earned media touchpoints. Through fully integrated, dynamic and personalized experiences, we’re turning client intent into conversions.

Social Media Marketing

Our all Social Media Marketers keep up with the latest changes from outlets such as Facebook to keep their social media campaigns successful.

Logo Design

Design is the method of optical connection and trouble-solving with the use of typography, photography, and illustration. We assist you to create your own logo design.

SEO Consultant

Also known as Search Engine Optimization, Digital Net Guru has been an industry leader for SEO services. We know we are only as good as our next satisfied client.

Freelancer

Freelancer is a worldwide crowdgenerating marketplace website, which delivers potential employers to post jobs that freelancers can then bid to complete.

Media Planning and Optimization

Media Planning must start with people insights—where, when and how to engage. We crunch models to know the incrementality of all channels, including digital’s influence on offline.

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  • Forbes world’s 10 youngest self-made billionaires in 2019

    Forbes world’s 10 youngest self-made billionaires in 2019


    Here is a list of World’s top 10 Youngest Self-Made Billionaires in 2019




    While many people have questioned the criteria that create a ‘self-made’ billionaire, Forbes has continued to judge the most wealthy based on their companies’ profits, listing the world’s youngest ever self-made billionaire, as of March 2019.

    With John Collison, Eva Maria Braun-Luedicke, Jack Ma, Oprah Winfrey, Bobby Murphy, Wang Han, and Mark Zuckerberg all having been listed among the world’s youngest self-made billionaires at one point or another, it’s a great honor for Kylie Jenner and her peers to follow in their footsteps.

    So, who are the youngest self-made billionaires under 30? Let's read on to find out for yourself and learn more about how these youngsters made their fortune and reached their billionaire status.



    10. Patrick Collison






    Industry:
    Technology
    Age: 30
    Net worth: $2.1 billion



    Brother of John Collison, Patrick Collison is the co-founder and CEO of Stripe. The purpose of their business is to allow customers to make and accept payments with ease. The company is so successful that it powers many big companies and has high-profile investors including Elon Musk and Peter Thiel.



    9. Jonathan Kwok

    Industry: Real estate

    Age: 30

    Net worth: $2.5 billion 

    Jonathan Kwok is the younger son of the late Walter Kwok, he was the former chairman of Hong Kong's largest developer, Sun Hung Kai Properties. Walter Kwok died on Oct. 20, 2018, at age 68. He had been ousted as company chairman in 2008 in a feud with his two brothers, names Thomas and Raymond. After his father died, Jonathan and his brother, Geoffrey, took over Empire Group Holdings, a property developer that Walter started after he left SHKP.

    8. Anna Kasprzak


    Industry: Dressage


    Age: 29


    Net worth: $1 billion



    Anna Kasprzak is a Danish dressage rider. Her primary source of income comes from her family-owned shoe manufacturing business ECCO. Anna Kasprzak represented Denmark at two Summer Olympics. Her best competition was the 2012 Olympic, where she came in 4th place.

    7. Ludwig Theodor Braun

    Industry: Medicine

    Age: 29

    Net worth: $1 billion 


    A 29 years old Ludwig Theodor Braun owns 10% of the medical device company B. Braun Melsungen. His father initially took authority of the business in 1977 when he turned a tiny drugstore into a million-dollar company, turning over $24 million in annual sales. Today, the company’s sales equivalent to just over $8 billion, making the Braun Family one of the richest in Germany.

    6. Evan Spiegel

    Industry: Multinational technology and social media

    Age: 28

    Net worth: $2.1 billion

    Evan Spiegel is the co-founder and CEO of Snap Inc, a camera company which leads Snapchat — a photo messaging service that gives temporary photos between friends. Evan Spiegel studied product design at Stanford University, where he met his co-founder and partner billionaire, Bobby Murphy. Evan Spiegel is only 28 years old and has a net worth of $4.1 billion.

    5. John Collison


    Industry: Technology


    Age: 28

    Net worth: $2.1 billion

    John Collison is the owner and co-founder of Stripe, a company that creates software for businesses to plug into websites and apps to directly connect with the credit card and banking systems in order to receive payments. The Irish entrepreneur arranges the idea for Stripe with his brother, Patrick when they were both attending university in Boston. After a current round of funding, the company is valued at a whopping $20 billion, according to reports.

    4. Gustav Magnar Witzoe



    Industry: Fish farming

    Age: 26

    Net worth: $3 billion

    Gustav Magnar Witzoe owns nearly half of SalMar ASA, he is one of the world's largest salmon producers. SalMar initiates the industrialization of salmon farming in Norway. This stake was conferred to him in 2013 by his father, Gustav Magar Sr., who founded the company in 1991. Just because Witzoe Sr. till now runs the company, Gustav invests in real estate and tech startups.

    3. Katharina Andresen

    Industry: Finance

    Age: 23



    Net worth: $1.4 billion



    Katharina Gamlemshaug Andresen is a Norwegian heiress, and as of March 2019, she is the world's third-youngest billionaire as reported by Forbes. Katharina Andresen is the daughter of Johan H. Andresen Jr., owner of Ferd AS, who transferred 42.2% ownership stakes each to Katharina and her sister Alexandra in 2007.



    2. Alexandra Andresen


    Industry: Finance

    Age: 22

    Net worth: $1.4 billion

    Born in 1996, Alexandra Andresen is the world's second-youngest billionaire. She also owns 42% of Fred but is mainly focused on her personal interests rather than those of the business. The Katharina Andresen younger sisters have a passion for horses and compete as an equestrian. She recently shifted to Florida to concentrate on her dressage riding and to be close to her fiancé Joachim Tollefsen, a professional MMA fighter.

    1. Kylie Jenner

    Industry: Cosmetics

    Age: 21

    Net worth: $1 billion

    Born in 1997, Kylie Kristen Jenner is an American media personality, model, entrepreneur, and socialite. She has 1o years old when she first starred in a reality tv show Keeping Up with the Kardashians since 2007 and also, is the founder and owner of cosmetic company Kylie Cosmetics. However, her money isn’t down to the show. Instead, Kylie invested the $250,000, she saved from modeling gigs into her very first lip kits, which is sold out within seconds of being launched. In just 3 years, Kylie has turned a single lip kit into a million-dollar business worth over $900 million. Although she comes from a wealthy family, she used the social media platform she built to market herself and her products, making her the world’s no. 1 youngest self-made billionaire.

    If you liked this post visit our website to know more interesting  topics- DIGITAL NET GURU or email- business.tanmaymisra@gmail.com
  • 8 Largest E-Commerce Companies in the World

    8 Largest E-Commerce Companies in the World



    Largest E-Commerce Companies in the World 

    Business has long ago moved from offline world to e-commerce, many of us have either heard of or used services of this following companies. Now, one might think that they know all the companies listed, but there are many more e-commerce companies whose net worth is measured in billions. These companies are not all Western and no, Alibaba is not the only Chinese success story.


    What is E-Commerce?

    The broadest definition of E-commerce is any transaction of goods and services done over the internet. More colloquially, it refers to buying an item or online service with an electronic payment method, such as a credit or debit card or a digital wallet service. The item could be physical, digital (an mp3 download), or a service (music streaming subscription).


    When talking about E-commerce companies, there's a wide range of businesses involved in making online stores work. Payment networks and digital wallet services assure payment processing. Shipping and logistics companies make sure packages are delivered and online stores or shops connect buyers and sellers.

    In this article, we're focusing primarily on online stores. But those stores may operate in any one of the various flavors of e-commerce:


    1. Amazon
    Amazon.Inc founded in 1994 in Seattle by now immortal Jeff Bezos, Amazon has in the years since become a homely name when it comes to online shopping. This Online company today has the largest revenue in the world, but its Opening was humble. It was initially not more than an online bookshop. Then Amazon was diversifying the scope of products it sold online in the following years. Who says selling books aren’t profitable!

    2. Jingdong
    This e-commerce company operating from Beijing, China is the first of three major Chinese companies we list here. Rivaled by the most popular Alibaba, Jingdong has successfully over a quarter of a billion registered users as of 2018. It was founded in the year 1998 and started trading online after six years. Now, the company brandishes its high tech delivery system, comprised of robots, artificial intelligence, and a fleet of drones.

    Now, if we measure market capitalization, Jingdong.com is significantly smaller than Alibaba. However, if we benchmark it by the revenue last year, Jingdong had over $15B more. If we are comparing a number of employees or workers, Jingdong has over 137.000 while Alibaba currently has a little over 65.000.

    3. Alibaba 
    Fewer people haven’t heard of Jack Ma’s success story. The Chinese business magnate’s life is a kinda riches-to-rags story. Having been rejected from more than 30 jobs in the early 1990s, he decided to start making websites for companies with his wife and a friend. The business grew up exponentially and in the year 1999, Alibaba Group Holding Ltd was founded. It is the world’s largest retailer of present-day, operating in more than 200 countries.

    4. eBay Inc.
    eBay started as an online auction house in the 90s for the public to sell collectibles and used goods to one another. Now, 80% of items sold on the platform are new, and 90% of items are sold at a fixed price.
    eBay is taking steps to build its platform look and operate more like Amazon. It is encouraging sellers to offer free guaranteed 3-4 day shipping. It is combining product listings from sellers with the same item, enabling customers to find the best price much more easily. It also launched a Best Price Guarantee, offering consumers a 110% rebate on the difference between an item they bought on eBay and an identical listing on a competitors website. eBay is operating like a business-to-consumer retailer instead of a marketplace for other businesses.

    5. Rakuten, Inc.
    Rakuten started with 6 employees and 13 merchants initially, and by 2002, It has extended its merchants base to 6000. In order to achieve more consumers relationships, it started two services namely “pay as you go programme” and also ”Rakuten super points”, which helped the company to win the trust of partners & help their business grown-up rapidly.


    Rakuten’s key driving force is mainly innovation. In 2004, It joined the Japanese baseball which is its first sports segment entry. 

    It finally enlisted into the e-book segment during 2012 by acquiring KOBO in Japan. Its expanse is a market place model for all the Rakuten-commerce business in the world. The mission of the company’s market place is to provide an outstanding shopping experience. 

    It offers a broad range of products to purchase. To the customers, Rakuten.com is meant not just for a good transactional experience. Its focus is more on providing satisfaction to the customers. They encourage merchants to share excellent ideas and connect with shoppers with good quality products, reviews, and content to ensure long-lasting relationships with consumers. Each transaction on Rakuten is totally protected and one’s information is protected by using limited access servers and protected passwords.

    6. B2W Companhia Digital
    This Brazilian based online retail company(B2W) is the largest of its kind in Latin America. B2W Companhia Digital occupy a market share of 50%. It was established in 2006 and is highly competitive, owning numerous shopping sites. B2W has latterly announced a move into the U.S market.


    7. Zalando
    This the first European company we list. Zalando’s Headquarter is in Berlin, it is a well-known fashion shopping portal, which has become one of the largest online shopping portals nowadays.
    The company operates in Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy, Spain, Denmark, Finland, Norway and the U.K, which shows its immense global presence. The company has extended its portfolio by introducing Zalando Lounge in 2010.

    Zalando Lounge is especially for its registered consumers. These consumers receive all the e-mails regarding the discounted offers available from time to time. Their top brands include Diesel, Joop, Lacoste, Liebeskind, The North Face, Olymp etc. Since they connect with the top brand manufacturers the goods provided by them are 100% authentic.



    8. Groupon
    The company was build in 2008 by Andrew Mason and has become the leading e-commerce brands worldwide.
    Groupon mainly aims at connecting people together in order to reach a certain goal and its first deal was with a Motel bar. After that, the business started to take a fast move by the spread of the word, and the name was expanded almost to 28 countries, which shows the effective global presence on Groupon.

    It started entering the international markets like Belgium, U.K, Germany, France, and Spain etc. It is the main marketing strategy is involved in creating campaigns that are different and entertained the consumers. Groupon delivers a marketplace in out of Chicago that connects millions of subscribers with its local merchants by delivering services like travel, goods, and services in more than 28 countries. In order to capture international operations, they targeted the companies that brought them the best deals by purchasing the goods and services in the related geographies. 

    To know more about marketing skills, tricks visit- https://digitalnetguru.blogspot.com/
    email: business.tanmaymisra@gmail.com
     
  • Top 21 secret tips for local Facebook Marketing|DIGITAL NET GURU

    Top 21 secret tips for local Facebook Marketing|DIGITAL NET GURU


    Secret Tips For Local Facebook Marketing
    Do you really feel like Facebook is changing so fast it's hard to keep up with it all?

    Don't worry, even the leading Facebook marketers feel that way sometimes -- especially as Facebook continues to make it harder for marketers to get the results they actually want.

    Facebook moves at a super fast pace, and if you stop for a moment, it's easy to fall behind.
    That's why it's necessary to focus on keeping your Facebook marketing skills as up-to-date as possible in the simplest ways possible.

    In this post, I'll share 21 of the best Facebook marketing tips that you can begin using right now.




    1. Use Facebook account for yourself
    If you are an active user of Facebook, then you can move on to number 2. If you are not -- then this is where you should start immediately. so to effectively market to Facebook users, you need to be a Facebook user.

    This means you have to dive into all of the Facebook features you use to market your business -- but from a customer perspective. Use Facebook on your desktop(pc) and your mobile to see the difference in experience.

    Like some of the businesses, you purchase from on Facebook, as well as a few celebrities, sports, marketing, and other interesting pages. After you like the page, select the option to either get notifications from or see posts first in your news feed from those liked pages. When you see those posts, engage with them. Join some groups that match your interests or niche. Look at the ads that show in your news feed and the right sidebar. For pay attention to posts from friends that either link to or just shared from other business pages.

    So if you added Instagram as a placement option for your Facebook ads, get Instagram on your mobile, follow a mix of individuals and businesses, and search the news feed there too. As you start to become an active user of Facebook, you will naturally learn what works for you and what doesn't.
    That knowledge can be easily applied to your Facebook marketing strategy.

    *Note that this tip should apply for all social networks. If you like to use the network for marketing, you should be using the network.


    2. Always Follow the Facebook Newsroom blog
    Whenever Facebook try to roll out a new feature, they'll announce it on their own Newsroom blog. This will help you to stay up to date on currently available or upcoming changes to the Facebook platform.

    Anything that affects user experience on Facebook (especially in the Product News category) will affect your marketing.




    3. Upload your Videos Directly to Facebook
    YouTube is a good platform to get some views for your video. But better than that:

    Upload your own video directly to Facebook rather than sharing it from YouTube.This is because a video uploaded natively to Facebook is more likely to catch attention.

    In fact, Quintly found that Facebook native videos act up to 5 times good than any other video formats.

    4. Stop assuming the one-size-fits-all client

    There are thousands of posts about the best Facebook marketing tips out there -- many of which speak you that you should or should not be doing something.
    It's necessary to remember that no matter how authoritative the source is, not everything will apply to you and your business. What works for one small-scale business owner may be a waste of time to another. What works for one company may be a huge waste of investment for another. Most importantly, if you do not feel comfortable doing anything, it is not going to work well for you or your clients.

    So if you read something and think that it is not right for you, do not feel sad about skipping that advice.


    5. Feature a Video on Your Facebook Page
    If you make a video that your fans love, they'll share, and when they share......That increases the popularity of your Facebook page, Featured video can do something.

    Upload a featured video to your FB About section, with a thumbnail that looks larger than the others on your page. This is a better way to promote a new service or product, or maybe even tease your upcoming event.




    6. Join legit Facebook marketing groups-Always update

    Facebook marketing groups are two types: chock full of important information or utterly useless spam. 
    One somewhat sneaky way to search the best groups is to look at the groups the well-known Facebook experts belong to. You can do this by visiting their personal Facebook profile's about tab to view what public groups they belong to…


    7. Use the latest Facebook ‘Offers’

    Everyone loves a sale, and your clients are much more likely to click when you offer a discount. If you have got a sale on your products, you can create an advert specifically for the offer. Why not create an introductory special offer to entice people in?
    The good thing about this advert is that your potential customers don’t even need to quit Facebook to redeem it. There is less friction, and it concludes the gap between a sale. Clicking the ad send them a unique code, that they can easily use your website.

    This specific method also uses ‘social proof’, by displaying others that ‘14,992’ people have already claimed it. All in all, this is an intellectual way to entice new and existing customers to your website.



    8. Try to ‘Boost’ your Existing Popular Post

    Sometimes, we are aware of launching an advert, because we never know how well it will react. Will anyone click through? Will it be a waste of money? so That’s why boosting an existing post is a great idea. You can choose a post that has already generated lots of shares, click-throughs, and interactions. In other words, you know it works. Now, simply boost it to reach millions of new people.

    You can pick to promote it to people who already like your page or reach out to new people. The beauty of a boosted post is that you already know it produces good results. Boost it, and you are almost guaranteed maximum sales and attention.



    9. Reinforce Your Brand Identity Instead

    This is another good way to advertise without actually selling anything. Take south Face, for example. They are outdoor and adventure store. Yet, their adverts focus on strengthening their own brand identity rather than directly selling.

    They understand that Facebook adverts work better when they are visual, inspiring, and viral in nature. In the long-run, they will build their client base, and strengthen their brand loyalty with this form of advertising.



    10.Join groups in your niche or business industry

    Facebook marketing advice is not one-size-fits-all, it is also good to join groups in your niche or business industry. Preferably groups of people marketing in your niche or business, but general groups for other business owners work too.

    Join them and do some searches for better Facebook marketing tips, marketing on Facebook, advertising on Facebook, Facebook advertising, etc. That will point you in the direction of posts that offer some helpful advice about what works and what does not.

    The gems of advice will always be in the comments.



    11. Leverage Facebook Live- Go Live

    The Facebook Live feature has finally added. It gave you the opportunity to stream live events without ever leaving Facebook. you can maximize its marketing potential during all steps of your event preparation.
    Pre Event-


    Start promoting your event a couple of days earlier to ensure that your audience tunes in real time. You can even manage your audience anticipation through a countdown to your Facebook Live date.
    Do a mock broadcast to get a glimpse of what your follower will see. Make sure your follower will be able to hear you clearly and without any distractions. Have social media guidelines in place so you understand what to do when engaging with your follower during a live broadcast.

    Real-Time Broadcast

    Having a good description of the video is key. Make sure it gives information that is both comprehensive and attention-grabbing. Try to introduce yourself and engage with viewers as you stream your broadcast.

    End your broadcast with a CTA.... such as asking them to follow you on Facebook or announcing the schedule of your upcoming live event. And of course, never forget to thank your viewer for joining you.

    Post Event-

    Edit your Facebook live video (Edit Post option at the top right of the video). You can include a custom thumbnail, improve your description, add a CTA button, choose tags etc.

    Promote your Live video. Chances are that not each person was able to tune in real time.... and they'll appreciate the capability to watch the video on demand.


    12. Target Your Website traffics

    Nowadays many shop owners instinctively use Facebook ads to reach out to new customers. However, it is actually more effective to target people who have already visited your website. They are already familiar with your brand and they have already browsed your products. There is already a connection there, so they are more likely to buy any product from you. You just require to remind them!
    Using Facebook adverts, you can recall them about your website, and strengthen your own brand identity in their mind. First of all, you will have to use a little piece of code called a ‘Facebook pixel’. You put it on your website so Facebook can collect information about who visits your site. Now, when setting up your advert, you need to click the ‘Custom Audience option.

    Target website traffic
    So you will now see this option. Then Facebook will target users who have already been on your website. You are much more likely to get the click-through and sale applying this technique.

    13. Experiment, experiment and more experiment

    Did you enjoy the science project in school?
    If so, then turn your Facebook marketing into a science class by experimenting. 
    Experimentation can especially go a long way with ads, thanks to the latest ad campaign structure.

    Experimenting does not just help you to sharpen your Facebook marketing skills - it helps you to figure out what will work the best for your business and Facebook marketing goals.


    14. Market something else on Facebook- expand your            hobbies

    If you have a hobby outside of your main business try to market that for a while on Facebook.

    Sometimes getting into something new will help break the monotony and spark new marketing ideas that can be applied to your main endeavor.

    15. Target Your Email Subscribers-Use Facebook adverts
    Again, this uses the same method above, this time your target audience is even more closely connected to you. They have signed up to your email list, that's mean they are already very interested in your products. A few careful Facebook adverts will hike your brand awareness even further, and convince them to buy.


    16. Frequently review your analytics

    Knowing what works is the best way to improve your marketing strategy, so you should review your Facebook Insights on a regular basis!

    If you own a Facebook group, you should try Critics for a similar analysis of your all group members, engagement, and top content.

    If you have logged in your Facebook profile to followers, you can easily use Wolfram Alpha to get a little insight there too.

    17. Lets Run Facebook Ad Campaigns to Get More Views


    To getting organic Facebook views should always be one of the goals of your content marketing strategy. 
    However, with 100 million hours of video being uploaded to Facebook per day, it is quite easy to get lost in the crowd. The good news is that you can produce your video a bit of a boost by using an ad.

    A sponsored video post will show on the newsfeeds of users that fit your target profile, but who may not be a part of your network.

    Best of all, you have the ability to target your viewers based on their location, age, interest, etc. Facebook ads let you tap into a market that you may easily go through.

    It only takes a handful of new viewers for your video to expand like wildfire... provided you have great content, of course.


    18.customized thumbnail for your video

    Every viewer sees thumbnails before they see your video.

    That's why it is very important to choose one that is in perfect alignment with your brand and marketing strategy.

    So always give preference to thumbnails that have the potential to be a chick magnet.

    Remember: you have the option on Facebook to choose a customized thumbnail for your video... So make sure you make the most of it.

    19. Target Someone In A Long-Term Relationship

    Couples who are half-the-world away from each other always love to send gifts. So you can help them out, by targeting them directly. Facebook uses its various analytics to identify couples that are in long term distance relationships.

    you can target people if they have got an anniversary coming up. Those people are habitually looking for a gift in the near future. You can also target friends of those with a new job or friends of a newly engaged couple. These are people that are likely to be looking to purchase something.


    20. Apply A White Background

    All advertising experts have done thousands of tests and concluded that white backgrounds drive more click-throughs. Do you know Why? Because, in general, it draws the eye. Web designers always use white space to make the main object stand out more.

    In this image, see closely how the orange pops out of the screen. It is boosted by the white screen behind it. The customer’s eye is automatically attracted towards it, and they’re much more likely to click on the link. Now try it yourself with your own adverts.



    21. Get feedback from your audience or follower

    Last but not the least- Let the most important people in your Facebook marketing strategy -- your audience -- help you to improve your Facebook marketing by asking them what they need to see from your Facebook page or group!

    You can do it by asking a simple question on your facebook page or go with a formal survey and gifts (just follow Facebook rules).

    Either way, you can use this strategy to find out what to post, what people want to see, or even find out why people became a fan in the first place.

    To know more about marketing skills, tricks visit- https://digitalnetguru.blogspot.com/
    email: business.tanmaymisra@gmail.com
     


  • Digital Marketing Latest Trends -2019

    Digital Marketing Latest Trends -2019




    Digital Marketing Trends to Watch Out for in 2019
    In the year of 2019 Digital marketing, simply put, cannot be ignored. As digital trends develop every year, marketers should always be conscious of the changes in order to easily adapt to emerging technologies and stay ahead in the present market. It will help them to gain a competitive edge and become able to develop new ways to expand their businesses, generate leads and improve the relationship with their existing clients.


    so if you want to go where the people are, you need to be active online. The influence of the digital landscape, or cyberspace, has been steadily growing since the 1990s, and now, just some decades later, it is a major virtual environment for the large majority of people on the planet.

    #Voice Search-Voice Interaction Is Going Up

    Without any doubt, Voice search is rising in popularity. By 2020, 50% of all queries and doubts will be voice-based according to Comscore.

    There are commonly two types of voice search: Those that are executed by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which provide searchers immediate voice answers to their questions and those that are installed in desktops(PC), and smartphones such as Siri and Google Assistant which display written search results.
    Nowadays top brands are thinking more about how to present their promises using voice-enabled devices because they are affordable and offer better capabilities than ever before while more visitors are using voice search to associate with these brands.

    Businesses should also focus their outreach efforts on using voice engine optimization(VEO). Marketers have to use a more natural language SEO to create content accordingly. This requires them to think out what their target audience may use in their voice queries as well as focus on long-tail keywords because peoples are likely to be more specific when asking a question. For instance, in one
    question, a shopper may request information about time, price, location and other details which sound heavy or complicated for written search queries.


    #Smarter Chat-Chatbot Use Will Increase

    Chatbots have been rising in recent years and still persists in 2019. According to research, 45% of end users like to use Chatbots as a major means of communication in client service.

    Chatbots perform a critical role in improving the customer experience and allow marketers to better engage with their audience - without doing much. They suggest real-time assistance to the user, dedicated support and proactive interactions where they ask questions to recognize the real problem.

    For instance, a visitor landing on a website is linked via chatbot and asked to request assistance or get more information about the product. If he chooses the first option, he will be transferred to a representative for help and if he selects the second option, he will be asked a series of automated questions or redirected to their specific blog or FAQ page.

    Another rising trend is Whats app Business Messaging(WBM), which has become one of the most used messaging apps worldwide according to Statista(market research and business intelligence portal). Besides, it’s no longer restricted to personal usage, because businesses are using the application on a daily basis for their daily activities.

    Messaging traffic is expected to double by 2019. This is pushed by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillion by 2019 globally.


    #Micro Moments

    As more users are accessing their online activities using their smartphones, marketers continue to leverage micro-moments to capture their audience’s attention and fulfill their instant decisions.
    Whenever a customer searches for something, looks for a nearby shop, wants to finalize a task or makes a purchase, marketers can get an advantage of these types of micro-moments to create targeted content and advertising.

    In order for marketers to succeed in using micro-moments, they should learn the basic practices of each one. Let’s take for example the “I-want-to-go-moments”. Jewelry stores can take advantage of such a moment by capitalizing on “near me” searches, which have grown 2X between 2015 and 2017 according to Google. This requires storefronts to optimize their locations on their websites or mobile apps. Furthermore, they can go even beyond that by making ads for their store’s location or popular products to improve their visibility in search engines(google) and reach their customers at the appropriate time.


    #Uses of Facebook May Be Peaking

    The good news is that Facebook is still currently the no. 1 social media platform in the United States as well as India with an impressive number of users being over the age of 65. So for marketing that targets a senior demographic, there simply isn’t a good platform. On the other hand, Facebook had a difficult 2018, with a data breach that affected approx 14 million users, increase a reputation for being the platform of choice for weaponized, political propaganda, and a continuing drop in popularity with modern demographics, so much so that many people feel the relationship between the public and Facebook may be changing.

    It's very important for future digital marketers to really look at who their target market may be, because Facebook may be unsuitable for some campaigns, especially as it continues to trend downwards with younger demographics. Make no mistake, Facebook is still massive, and many Peoples continue to check in on it, but be more judicious with who you are marketing to, and make sure they are still on Facebook, or you are targeting the wrong social media platform.

    #Instagram is a Hit with the youngster



    Fortunately for Facebook, their massive threat is no threat at all since they bought Instagram. The image and video-based social media platform are optimized to make it very easy for users to share photos and videos from their mobile, which is now the most ubiquitous computing device on the planet and rapidly growing as the computer of choice for the general people.

    Instagram’s meteoric rise has already passed 1 billion users, an impressive achievement. That means it is one of the best growing social media platforms and, perhaps more importantly, maximum of its user-base is the coveted younger demographic, especially under 30, that Facebook is losing now, due to its reputation as the social media platform for “old people.”
    #Video Is a Must- Captured Live Videos
    Video is winning the race of most successful medium of marketing in 2019 and this is set to continue into 2019. This makes sense, because the average attention span of users is short, and most people would prefer to watch a video than read a blog post.
    Live video has been a wide factor in marketing because it directly connects engaged customers to products and services. If you want to catch customer attention then you will most likely find them on social media. Platforms like Facebook Live have given marketers the possibility to be in the face of their target market.

    Next year, live video feeds will increase, but the important aspect going forward will be originality. Interactive video and imaginative video marketing that encourages user or consumer engagement will quickly outpace video for the sake of moving pictures. Consumers become bored quickly- brands that use video to engage and excite peoples will win.

    The significance of video cannot be understated according to Hubspot. Just simply adding a video to an e-mail boosts click-through rate by a staggering 200–300 percents, and placing one on a landing page increases conversion rate by 80 percent.
    So make sure you do not fall behind in the video arena. In almost every area of marketing, it outperforms other mediums. Look at your business activities and resolve the best way to get video marketing incorporated into your strategy.

    To know more about marketing skills, tricks visit- https://digitalnetguru.blogspot.com/
    email: business.tanmaymisra@gmail.com
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